Small business owners, that I have worked with, often come ask for my advice on how they can market their business. The challenge they have is that their budgets are often limited. The mistake that small business owners sometimes make is that, if they need to make cuts to their overheads, often, the marketing budget …
Tried and tested ways you can market your business Read More »
A customer is the most important part of your business regardless of what industry you are in. without the customer, your business will not stay open for long. So, it is important to get an understanding of who your customer is and what motivated them to come to your business in the first place and …
In the last section, we covered the importance of building brand awareness and using your fans to help build and shape new products. Being conscious of the different types of marketing channels and how to advertise, your new product, with them. In this section, we will be covering, one of my personal favourite sections, Automation. …
In part 2 I covered email and social marketing and how both of these channels have been very important in the past and will continue to be in the coming years. In this article, I will be covering how to create awareness of your brand or product/services way before the customer buys. One of the …
In part 1 we covered what areas you need to focus on in order to be ahead of your competitors. The five areas that we covered were multi-channel attribution, how focusing on a single channel to bring in more customers is not enough. Next, take a closer look at the tools you currently use to …
No matter where you are based, small businesses play a significant role in the economy. They provide jobs to the local community, encourage growth and innovation across a variety of business sectors and have the flexibility to change direction if needed, which is difficult for any large enterprise. However, they are challenging. The stats are …