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Blog articles by Rutland Capital Partners

Tried and tested ways you can market your business

Marketing Director at Rutland Capital Partners
Akber has spent the past decade working with organisations to improve their marketing strategy and ROI. Highly experienced in within paid search, managing and working with teams on multi million pound accounts.
Akber Khan
Latest posts by Akber Khan (see all)

Small business owners, that I have worked with, often come ask for my advice on how they can market their business. The challenge they have is that their budgets are often limited. The mistake that small business owners sometimes make is that, if they need to make cuts to their overheads, often, the marketing budget …

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The importance of knowing your audience

Marketing Director at Rutland Capital Partners
Akber has spent the past decade working with organisations to improve their marketing strategy and ROI. Highly experienced in within paid search, managing and working with teams on multi million pound accounts.
Akber Khan
Latest posts by Akber Khan (see all)

A customer is the most important part of your business regardless of what industry you are in. without the customer, your business will not stay open for long. So, it is important to get an understanding of who your customer is and what motivated them to come to your business in the first place and …

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Marketing your business in 2020 Part 4

Marketing Director at Rutland Capital Partners
Akber has spent the past decade working with organisations to improve their marketing strategy and ROI. Highly experienced in within paid search, managing and working with teams on multi million pound accounts.
Akber Khan
Latest posts by Akber Khan (see all)

In the last section, we covered the importance of building brand awareness and using your fans to help build and shape new products. Being conscious of the different types of marketing channels and how to advertise, your new product, with them. In this section, we will be covering, one of my personal favourite sections, Automation. …

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Marketing your business in 2020 Part 3

Marketing Director at Rutland Capital Partners
Akber has spent the past decade working with organisations to improve their marketing strategy and ROI. Highly experienced in within paid search, managing and working with teams on multi million pound accounts.
Akber Khan
Latest posts by Akber Khan (see all)

In part 2 I covered email and social marketing and how both of these channels have been very important in the past and will continue to be in the coming years. In this article, I will be covering how to create awareness of your brand or product/services way before the customer buys. One of the …

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Marketing your business in 2020 Part 2

Marketing Director at Rutland Capital Partners
Akber has spent the past decade working with organisations to improve their marketing strategy and ROI. Highly experienced in within paid search, managing and working with teams on multi million pound accounts.
Akber Khan
Latest posts by Akber Khan (see all)

In part 1 we covered what areas you need to focus on in order to be ahead of your competitors. The five areas that we covered were multi-channel attribution, how focusing on a single channel to bring in more customers is not enough. Next, take a closer look at the tools you currently use to …

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Marketing your business in 2020 Part 1

Marketing Director at Rutland Capital Partners
Akber has spent the past decade working with organisations to improve their marketing strategy and ROI. Highly experienced in within paid search, managing and working with teams on multi million pound accounts.
Akber Khan
Latest posts by Akber Khan (see all)

No matter where you are based, small businesses play a significant role in the economy. They provide jobs to the local community, encourage growth and innovation across a variety of business sectors and have the flexibility to change direction if needed, which is difficult for any large enterprise. However, they are challenging. The stats are …

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7 creative options to increase your working capital

Director of Finance at Rutland Capital Partners
With over 20 years of accounting experience within accounting firms, retail industry and investment banking, Peter's expertise has always been with numbers. Through his consultancy work he helps businesses and those running them to improve efficiency, specifically focused on the financial health and cashflow of the business to deliver improved profitability.
Peter Urquhart

Working capital is the money used for paying everyday business expenses or used to expand the business or take on a larger contract. It is essential for any growing business. We often discuss the needs of working capital with business owners and find it a largely misunderstood area. We hope to give some understanding here …

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Two ideas to turn your struggling business around

Managing Director at Rutland Capital Partners
Faisal is an entrepreneur investor, focused on buying and growing £1m-10m UK SME Businesses. Building a £30m revenue construction group. In his personal life he enjoys spending time with his wife and six children.
Faisal Khan

Businesses don’t have money problems. They have idea problems. Faisal Khan That’s quite a bold statement. We think a business’ success comes down the skills of it’s leader. If they are resourceful, keep their eye-on-the-prize, determined, persistent and spend time thinking and implementing the “right” things, it’s inevitable that the business will succeed. However, when …

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What we do when we take over a new business

Managing Director at Rutland Capital Partners
Faisal is an entrepreneur investor, focused on buying and growing £1m-10m UK SME Businesses. Building a £30m revenue construction group. In his personal life he enjoys spending time with his wife and six children.
Faisal Khan

We are quite a pragmatic and understanding company. And we know plans always change and never go perfectly. That’s because taking over a business is quite emotional; for us and the exiting business owner(s). But there’s a few things we like to do to make it go as smoothly as possible. Here’s our list of …

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Succession planning isn’t working – here’s why

Managing Director at Rutland Capital Partners
Faisal is an entrepreneur investor, focused on buying and growing £1m-10m UK SME Businesses. Building a £30m revenue construction group. In his personal life he enjoys spending time with his wife and six children.
Faisal Khan

Most business owners think they are in a position to sell their business at any time. This is a myth. More than 50% of businesses sold on the biggest websites in the UK don’t sell. Many are listed for years with no interest from anyone. Many businesses have very little sellable value because the business …

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